A new name. A sharper focus. The next chapter starts at SKO27.

We’ll reveal our new company name live at Sales Kickoff—and set the course for what’s next. Three days of learning, collaboration, and clarity on how we’ll win together.

Sharpen.

Get hands-on with real selling and leave sharper, more confident, and ready to win.

Lead.

Set your direction, strengthen your story, and step into the year with clarity and focus.

Connect.

Recharge with your team, trade ideas, and align before we hit the ground running.

Frequently Asked Questions

If you are a Partner, please visit the Partner Info Page.

When and where is SKO27?

SKO27 is in Dallas, TX at Hilton Dallas Lincoln Centre
Monday, February 23, 2026 – Wednesday, February 25, 2026 

What are the recommended arrival and departure times?

Arrival Instructions

Senior Leadership *Invite only
Meeting: Monday, February 23 | 9:00AM – 1:00PM  CST
Arrival: Fly in at leisure on Sunday, February 22

Partner Team *Invite only
Partner Day: Monday, February 23 | 2:00 – 4:00PM
Arrival: Fly in Sunday, February 22 for rehearsals at 4:00PM

All Other Attendees 
Arrival: Arrive by 3:00PM CST on Monday, February 23
Welcome Party begins at 5:00PM  CST

EMEA & APAC are approved to fly in on Sunday, February 22

Departure Instructions
The event concludes at 3:45 PM on Wednesday, February 25. An airport shuttle will depart the Hilton Dallas Lincoln Centre at 4:00 PM for both DFW and DAL.

To allow plenty of time for travel and check-in, we recommend booking flights that depart no earlier than 6:00 PM.

Traveling Internationally
Please ensure you have the correct documentation to travel into the United States. ESTA and other visas take time to run through the approval process. Please reach out to HR if you need assistance.

How do I book my Hilton Dallas Lincoln Centre hotel accommodation?

If you are a Sugar:
When you submit your completed event registration form, your requested hotel dates will be sent to the hotel. You will receive a hotel confirmation email towards the middle of February.

Please do not reach out to the hotel directly to book your reservation. 

If you are a Partner:

Please use this link when booking your hotel reservation.

Please make sure you arrive in time for a 2:00 PM CST, Monday, February 23rd start time.

How do I book my flight?

All Sugar attendees should have received a Navan invitation to book your flights.  If you did not, please email events@sugarcrm.com and let us know.

Traveling Internationally

Please ensure you have the correct documentation to travel into the United States. ESTA and other visas take time to run through the approval process. Please reach out to HR if you need assistance.

May I bring a guest?

SKO27 is a SugarCRM corporate event. During designated travel / event days, Sugar attendees must participate in all SugarCRM activities. Your guests cannot attend SugarCRM activities or events. We encourage Sugar attendees not to bring spouses or additional guests during the main event days, as there are no activities planned for guests.

SugarCRM will not cover any expenses relating to your guests. You may consider extending your stay and having your guests join you then. 

Is there certain documentation required to fly internationally into the U.S.?

Please make sure you research the appropriate requirements for international travel into the United States.  SugarCRM will reimburse you for any expenses/processing fees with required documents.

Who do I contact regarding questions about my flight?

Navan Contact information:

  • Australia +61 (3) 9068 6401
  • France +33 (1) 86 47 75 21
  • Germany +49 30 83793457
  • Israel +972 (3) 7208703
  • United Kingdom +44 113 320 3151
  • United States +1 (844) 718-7773

Other Ways to Reach Out

Navan Mobile App

Access support from the Navan mobile app by:

Clicking on your Profile in the top right of the mobile homepage. For travel booking support, click Travel Settings and then select Contact Support. Here you can choose to get support by chat or phone call.

Desktop or Laptop Browser

Click Need help? on the Navan homepage to:

  • Be directed to the Navan Help Center, where you can access how-to and troubleshooting documentation.
  • Scroll to the bottom of the help center homepage and click Chat with us or Call us to connect with our virtual assistant or a live agent. Please note that you can only view support phone numbers when logged in to Navan.
  • Or clicking on the New from the navigation bar on the mobile homepage. From here, select Chat to start a chat session with our support team.

What is the dress code?

Partner Day and SKO Meeting Time

Business casual. Dress professionally but comfortably for full days of sessions and networking. Meeting rooms can be cool, so bring a light sweater or jacket.

Welcome Party

Stylish yet comfortable. Think casual attire with a little polish—jeans or slacks paired with a nice top or casual dress. You’ll be indoors enjoying great food, music, and company, so skip the sweats and come ready to relax and have fun.

Tuesday Offsite

Dress Code: Denim Chic
Join us for a relaxed evening at the ranch! Think denim—jeans, chambray shirts, boots, or casual dresses. Comfortable, stylish, and ready for some fun under the Texas stars. You’ll even get to experience a real-life rodeo, so wear something you can move in and enjoy the night. Layers like a hoodie or lightweight jacket are perfect for the February evening chill.

*The Weather in Dallas, TX in February can fluctuate. The average high temperature is 59°F and average low temperature is 39°F.

I need to cancel my attendance at SKO, what do I do?

If you have legitimate reason to cancel your attendance, please get approval from your manager and send an email to events@sugarcrm.com as soon as possible. Also, make sure you go through Navan to cancel your flight arrangements.

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