Please join us for Partner Day on Monday afternoon to dig into Sugar's FY27 plans and how our key partners play a pivotal role in our growth. The Sugar team will share more about the FY27 partner program including tier definition, lead generation, territory assignments, marketing activities and customer engagement. This is an important year and we're excited to spend the afternoon together before the official SKO kickoff.
Monday, February 23rd (CST)
Please plan to arrive for a 1:30 PM CST Partner Day start time.
12:00 AM – 5:00 PM
Registration Lincoln Foyer
12:00 PM – 2:00 PM
SugarHub Open Lincoln Foyer
1:30 – 4:30PM
Partner Day Lincoln 7/8
3:30 PM – 5:00 PM
SugarHub Open Lincoln Foyer
5:00 PM – 8:00 PM
Welcome Party Lakeside Ballroom
Tuesday, February 24th (CST)
7:30 AM – 8:15 AM
Breakfast & Registration Amethyst
8:30 AM – 12:00 PM
SKO27 – General Session & Live Broadcast Lincoln Ballroom
12:00 PM – 12:45 PM
Lunch Amethyst
SugarHub Lincoln Foyer
1:00PM – 1:55 PM
Sales Leader Panel with Q&A Lincoln Ballroom
GTM Games is a new, hands-on SKO challenge designed to turn this year’s roadmap, “Why Sugar, Why Now” positioning, and competitive insights into real-world selling power.
You’ll team up to take on three guided GTM scenarios:
- Pitching Sugar
- Objection handling
- Competitive positioning
Top performers across all attendees will advance to a live head-to-head showdown during the closing session.
Participation is optional — but if you’d like to compete, be sure to register by January 9.
All partners are welcome to watch, cheer on their teams, or join in the challenge themselves.
1:55PM – 2:25 PM
GTM Games Overview Lincoln Ballroom
Introduction to the GTM Games format, scoring, expectations, and how teams will work through the three sales scenarios.
2:25 PM – 2:40 PM
Afternoon Break Lincoln Foyer
2:45 PM – 3:45 PM
Team Breakouts and Prep
GTM Games participants move to assigned breakout rooms, meet their teams, review the scenarios, and build their plan for the Games.
3:45 PM – 4:30 PM
Optional Team Meetings
4:30 PM – 5:30 PM
Break — Freshen Up
Change and prepare for tonight at Circle R Ranch.
Meet in the hotel lobby for the bus ride to Circle R Ranch. The bus departs at 5:45 PM — no horses required.
6:15 PM – 9:00 PM
Get ready for a night of fun at Circle R Ranch!
Pull on your boots and enjoy line dancing with the band, photo ops with a longhorn, and a real rodeo. (See dress code for what to wear.)
Wednesday, February 25th (CST)
6:45 AM – 7:30 AM
Sunrise Yoga Flow (Optional)
Start Wednesday with an energizing, instructor-led stretch session designed to help you reset, recharge, and get centered for the day ahead. All levels welcome, mats provided.
7:30 AM – 8:00 AM
Breakfast Amethyst
8:00 AM – 2:15 PM
GTM Games Breakouts Breakout Rooms
12:15 PM – 12:50 PM
Lunch Amethyst
2:30 PM – 3:30 PM
Final Face-off Lincoln Ballroom
3:30 PM – 3:45 PM
Closing General Session Lincoln Ballroom
4:00 PM
Departures
Frequently Asked Questions
When and where is SKO27?
SKO27 is in Dallas, Texas at Hilton Dallas Lincoln Centre.
Arrivals: Partner Day starts on Monday, February 23rd at 1:30 PM (CST).
Welcome Party begins at 5:00 PM.
Departures: SKO27 ends at 3:45PM on Wednesday, February 25th. However if you do not plan to participate in the GTM Games, than the meeting will conclude at 2:00PM on Tuesday, February 26th.
What is the cost to attend?
SKO27 is $850.00. Registration costs include:
- EXCLUSIVE Partner Day – valuable content curated just for you
- 1 ½ days of sales kickoff content to motivate and energize you for the year ahead
- Breakout sessions and keynotes to help you sell successfully
- Networking and mingling opportunities with your Sugar team and executives
What is Partner Day?
We have an exclusive day just for YOU! We will share key insights, updates and strategies designed to help our partners succeed. We are looking forward to having valuable discussions and sessions with you.
How do I book my hotel accommodation at Hilton Dallas Lincoln Centre?
Sugar has negotiated a special rate at Hilton Dallas Lincoln Centre for you.Please use this link when booking your reservation.
When should I plan to arrive?
Please make sure to arrive in time for a 1:30 PM CST, Monday, February 23rd start time.
Our evening fun will start at 5:00pm on Monday the 23rd following the wrap up of Partner Day and we would love to have you participate with us!
When do I need to register for SKO FY'27?
If you are participating in GTM Games, you will need to complete your event registration by January 6th.
For Partners not participating in GTM Games, you will need to complete your registration by February 6th.
Is there certain documentation required to fly internationally into the U.S.?
Please make sure you research the appropriate requirements for international travel into the United States. SugarCRM will reimburse you for any expenses/processing fees with required documents.
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